FASHION CAMPAIGN ANDIA FORA SPRING SUMMER 2020: REVERT

The Andia Fora Spring/Summer 2020 fashion campaign is rewound like a ribbon, a clear callback and throwback. The walkman is on and the radio is playing the current hit Wild Boys by Duran Duran. Revert is a melancholy homage to the past and to 80s fashion trends, reinterpreted in a millennial key. Oversized shapes, androgynous looks, oversized shoulder pads and an association with the power dressing phenomenon: women in the 1980s left the role of housewife and entered the world of work, inspired by the male universe to face the business world on equal terms.

Unisex and androgynous is the leitmotif of the Revert campaign, which represents a woman who does not want to focus on brash sensuality, but is sober and practical. The Andia Fora Spring Summer 2020 collection, with its oversized soles and eccentric details, is inspired by the universe of the 1980s, but with its own take on it, reinterpreting it with a very personal look, using fine materials and leathers and avant-garde techniques.